Creative Director   I  Art Director
Jennifer Saunders

Tim Hortons

Among ten thousand other wonderful Tims meals, drinks, charities and merch, we created a piece of original culture: A live musical based on a true story. It captivated attention not by selling coffee, but by celebrating what Tim Hortons represents: warmth, belonging, and Canadian spirit. The story of the production garnered the attention of the whole country, earning critical acclaim and theatre award nominations, and reigniting pride and affection for the brand.