Creative Director   I  Art Director
Jennifer Saunders

A self proclaimed world traveller and hot sauce connoisseur.  Jennifer found her interest in both culture and food roaming the streets of Toronto where she attended OCAD.  She began her career as an Art Director at Cossette mostly making the logo bigger, later honing her craft at DentsuBos, Due North, The&Partnership and Gut.

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Jennifer has a serious passion for stirring emotions and sparking reactions in consumers—ideally the kind that lead to brand loyalty and not angry tweets. She’s helped sell, launch, and lovingly rebrand everything from phone plans and blood donations to banking, booze, and bingo. (Yes, we're looking at you, OLG and Vincor.) Her client list reads like a who's who of household names: Bell, Canadian Blood Services, Durex, Manulife, National Bank, Telus, a ton of Tim Hortons, all sorts of beer brands ... basically, if it’s got a logo, she’s probably made it cooler.

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When she’s not crafting campaigns or giving brands a makeover, Jennifer moonlights as a mentor at ADCC student portfolio nights—offering sage advice, reality checks, and the occasional “this font is... a choice.” pep talk. She’s also helped market and launch AdWeek nationwide, and has supported initiatives like Ad Woman of Toronto and Plan Canada’s Because I Am A Girl, proving her hustle extends beyond the boardroom.

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She’s been featured by The Fierce Mama Collective Canada, which sounds exactly as badass as it is, and her trophy shelf includes a recent Cannes Lion any many more honours from the Advertising & Design Club of Canada, Applied Arts, Bessies, CMAs, Clios, Cassies, LIAs, Marketing Awards, New York Festival Ad Awards—and probably a few she’s forgotten because she’s too busy winning more.