Canadian Blood Services

With blood donations reaching an extreme low, we were tasked with creating something new for the brand with a focus on a younger demographic. Using death himself, we created online games along side an OOH campaign to show consumers that THEY have the power to stop death.

Senior Art Director: Jennifer Saunders

Copywriter: Logan Broger

Awards: Cassie: Bronze, Cause, Canadian Blood Services V2

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Canadian Blood Services II

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We wanted to create a "thank you" to our previously unsung heroes, thus the badge of honour - a red bandaid handed out nation wide to be proudly worn after donating. 

Senior Art Director: Jennifer Saunders

Copywriter: Logan Broger

Awards: Cassie: Bronze, Cause, Canadian Blood Services V2