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Creative Director I Associate Creative Director I Art Director
Jennifer Saunders
Canadian Blood Services
With blood donations reaching an extreme low, we were tasked with creating something new for the brand with a focus on a younger demographic. Using death himself, we created online games along side an OOH campaign to show consumers that THEY have the power to stop death.
Senior Art Director: Jennifer Saunders
Copywriter: Logan Broger
Awards: Cassie: Bronze, Cause, Canadian Blood Services V2
Canadian Blood Services II
We wanted to create a "thank you" to our previously unsung heroes, thus the badge of honour - a red bandaid handed out nation wide to be proudly worn after donating.
Senior Art Director: Jennifer Saunders
Copywriter: Logan Broger
Awards: Cassie: Bronze, Cause, Canadian Blood Services V2
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