Mac's Convenient Stores
Answering the request to amplify a new slushy with no specific flavour or name, twenty, edgy, time-released web films were executed on a "next to nothing" budget. This resulted in a product shortage, a ton of press and
a shit ton of awards.
Art Director: Jennifer Saunders
Copywriter: Joanna Barrs
Awards: Marketing: Integrated Campaign. ADCC , Viral Campaign. Applied Arts: Integrated Campaign, Complete Advertising Campaign and Non-Traditional, Interactive Single. Cassies: Best use of media. Bessies: Craft Award, Single, 2009 Macs Wtf, Hose leg, Finalist Online Single, Finalist Online Campaign. Archive: Beverages, Non Alcoholic, 2008 Macs Wtf, Mr. Tree...